Rebekah Walker

Most nonprofits don’t struggle because they lack effort. They struggle because their engagement systems are fragmented:• Attention doesn’t consistently turn into trust.• Campaigns don’t compound.• Marketing, fundraising, and operations don’t always reinforce each other.I work at that systems layer.I’m the Managing Director of Fifty & Fifty, a systems-driven engagement strategy firm for mission-driven organizations. We help nonprofits:• Define what winning actually looks like• Align revenue, marketing, and operations strategy• Build engagement systems that convert attention into durable action• Design operating rhythms that sustain momentumMy background spans nonprofit leadership, digital marketing, marketing operations, financial management, and project management. That cross-functional experience allows me to connect strategy to execution — and execution to operational reality.I’m especially focused on:• Systems-led marketing and fundraising strategy• Marketing operations and measurement frameworks• Engagement and donor journey design• Organizational alignment across leadership, marketing, and development• Capacity and operating model designI believe marketing is not a campaign problem. It’s a systems problem.And when the system works, impact compounds.