Nonprofit AEO & AI Search Visibility
Be the organization an AI names when someone asks it who to trust, fund, or work with.
People increasingly use AI recommendations instead of searching the web. We make sure the platforms giving those recommendations know who you are.
At Fifty and Fifty, we make nonprofits legible to AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude — through entity clarity, retrievable on-site structure, and third-party validation.
Organizations we work with
Why AI Search Changes Who Gets Found
AI search is not a new traffic source. It is a new decision layer. People now start from a recommendation instead of a list of links, which means inclusion is no longer something your website can earn on its own. Three things decide whether you are in the answer: entity clarity, expertise signals, and third-party validation.
This is answer engine optimization for nonprofits, not a bolt-on to SEO.
Entity clarity across every platform that describes you
Expertise signals a model can actually verify
Quarterly realignment as the models change
Per-engine measurement, because they do not behave alike
Third-party validation the models can actually find
What's Included in Every Engagement
Customer testimonials
Don't take our word for it. Here is what the organizations we work with say about working with our team.
“I asked ChatGPT. I asked Google… and you were constantly on the top of the list for… really talented design agency, also really good with knowing how to work with nonprofits and how to create websites that… will help the nonprofit with its mission.”
Kathryn Slater
Bat Conservation International
“We know our website tanks our ability to… be meeting a broader audience, but we don't know why, and so… this is a great explanation of all of that.”
Valerie Solomon
Cannonball Kids' Cancer
“It seemed like you all had great goals in mind as far as conversion.”
Rachel Harper
Bat Conservation International
Frequently asked questions
Sometimes you just want a little more info. These are some questions that we get often. If you have any others feel free to contact us.
SEO earns you a position in a list of links. AEO earns you inclusion in an answer. The two overlap — clean structure and real authority help both — but they are not the same work, and ranking well in Google does not mean an assistant will name you.
ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. They behave differently and we treat them differently: ChatGPT leans heavily on third-party sources, Perplexity gives more weight to your own site, and AI Overviews blends classical search signals with AI and is stricter on sensitive topics. A single visibility score hides all of that, so we report per engine.
Visibility per engine, the sources AI answers actually cite, and AI traffic separated out in your analytics so you can see what arrives and what it does next. Reported monthly, with the strategy reviewed every quarter.
No. Nobody controls what a model returns, and anyone promising guaranteed inclusion is selling something they cannot deliver. What we control is whether you are findable, consistent and corroborated when the model looks — and we report honestly on whether that is working, per engine.
Where there is existing SEO groundwork to build on, early ranking movement usually shows in 30 to 60 days. Larger trends and durable results are a 6 to 9 month effort. If your site is starting from scratch on structure and authority, expect the longer end — we will tell you which of those two you are at the audit, before you commit.
Monthly, we report visibility per engine and adjust priorities. Every quarter, we review the strategy as a whole, because the models change and so do the questions people ask them.
Either. An engagement can include new content production, revision and optimization of content you already have, and the technical layer on existing pages — schema, FAQ blocks and structure. Which of those is in scope is decided at the audit and written into the roadmap, so you are never guessing what you have bought.
We do not publish or manage content deployment unless a larger web project or contract is already in place. Photography, video and featured downloadable content are scoped and priced separately. And we cannot guarantee inclusion in any model's output — nobody controls what ChatGPT returns. What we control is whether you are findable, consistent and corroborated when it looks.
Subject-matter time, access to your profiles and listings, and approval on claims. This is the one input we cannot substitute: AEO depends on real expertise being made legible, and a program without access to the people who hold that expertise will underperform no matter how good the structure is.