Celebrating a Decade of Humanitarian Work Through Immersive Storytelling
International Committee of the Red Cross
The International Committee of the Red Cross (ICRC) is a humanitarian organization that protects and assists victims of armed conflict and violence around the world. For a decade, ICRC has been working in Syria, providing medical care, reuniting families, delivering essential supplies, and supporting communities affected by ongoing conflict. Their work is critical, often lifesaving, and deeply human.
The Problem
ICRC had been working in Syria for ten years. A decade of impact. A decade of lives changed. But in the midst of relentless news coverage focused on turmoil and violence, the positive strides they'd made were getting drowned out.
They needed to show what hope looks like in a conflict zone. They needed people to understand that humanitarian work is more than responding to crisis. Their work was rebuilding lives, reconnecting families, and creating pathways forward.
The challenge was cutting through the noise and making the impact feel real, not abstract.
Our Solution
We built an interactive microsite that told the story through the people who lived it.
We followed five individuals in and beyond the conflicts in Syria, using video footage, interactive images, and narrative content to bring their experiences to life. These weren't statistics. They were real people with real stories—stories of resilience, loss, reunion, and hope.
The microsite let users see the impact of ICRC's work through the eyes of the people on the ground. It was intimate, immersive, and human. And it drew attention back to a humanitarian crisis that still hasn't reached its conclusion.
Let us tell your nonprofit's story
We believe in the hard work people are doing to address the world's most pressing problems. Every day, our agency fights to turn visions of social change into concrete realities.
Case Studies
Nuru International
Rebranding a Locally-Led Movement Breaking the Traditional Aid Model
UNEP - World Environment Day
An integrated HubSpot-powered digital ecosystem and campaign microsite driving over 5M global impressions, and over 3,000 events in 155 countries.
Volunteer Match
Campaign execution that generated 278K impressions and 870 monthly leads, surpassing performance goals by up to 8x
San Diego Foundation
A full brand and website redesign, building a scalable digital platform that improved conversions by 41%
San Diego Foundation Youth Report
National University
A digital strategy and website experience that increased program visibility by 56%.
