San Diego Foundation is the region's largest community foundation, with over 50 years of work dedicated to creating just, equitable, and resilient communities. They inspire enduring philanthropy and enable community solutions that improve quality of life for everyone who calls San Diego home. Through strategic grantmaking, donor services, and community leadership, SDF connects people who care with causes that matter.
The San Diego Foundation had the research. They had the data. What they didn't have was a way to make it matter.
Youth mental health challenges in San Diego weren't a secret, but the scale of the crisis wasn't breaking through. SDF had conducted extensive research showing exactly how severe the problem was, but traditional reports weren't cutting it. Policymakers within school districts needed to be motivated to act. Donors needed to understand where their money could make a difference. The wider community needed to see themselves in the solution.
The data was dense. The stakes were high. And May—Mental Health Awareness Month—was the ideal launch window. What SDF needed wasn't another PDF that would sit in an inbox. They needed a digital experience that would make people stop, understand, and most importantly, do something about it.
We transformed SDF's research into a digital report that made the data impossible to ignore.
An interactive website built in Webflow, the report brought youth mental health statistics to life through thoughtful data visualization and strategic storytelling. Instead of overwhelming audiences with raw numbers, we created an experience that was both visually engaging and easy to digest. The design balanced the weight of the subject matter with accessibility—serious but not sterile, data-driven but deeply human. Clear calls-to-action guided visitors toward concrete ways to contribute, whether through advocacy, donation, or community involvement.
The final product wasn't just informative, it was built to inspire action and serve as a fundraising tool for years to come.









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