SDGs Today: Inequality
United Nations Development Programme
The United Nations Development Programme (UNDP) works to eradicate poverty and reduce inequalities through sustainable development across 170 countries. Each year, UNDP tracks and reports on progress toward the Sustainable Development Goals (SDGs), 17 global objectives designed to improve life for people and the planet by 2030. The SDGs Today platform provides an interactive web experience that makes this complex data accessible and engaging for a global audience.
Situation
The United Nations wanted to get people excited about the SDGs and their progress, educate users on the larger issue of inequality, and inspire people to commit to action. The SDGs update was historically a document that got faxed every two years to a local office. Now, it needed to go to both the professionals working for the UN and the general public.
Our Approach
For the visual strategy, we took the idea of historical report, kind of like a redacted FBI file, and brought it to life in a way that’s much more alive and visually appealing. We wanted to cater to different types of audiences, so the report expertly balances highly skimmable content and opportunities to dig deep with links to further information.
Results that speak for themselves
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We believe in the hard work people are doing to address the world's most pressing problems. Every day, our agency fights to turn visions of social change into concrete realities.
Case Studies
Nuru International
Rebranding a Locally-Led Movement Breaking the Traditional Aid Model
UNEP - World Environment Day
An integrated HubSpot-powered digital ecosystem and campaign microsite driving over 5M global impressions, and over 3,000 events in 155 countries.
Volunteer Match
Campaign execution that generated 278K impressions and 870 monthly leads, surpassing performance goals by up to 8x
San Diego Foundation
A full brand and website redesign, building a scalable digital platform that improved conversions by 41%
San Diego Foundation Youth Report
National University
A digital strategy and website experience that increased program visibility by 56%.
