We simplified and accelerated an initiative to End Poverty in California
A nonprofit branding agency crafting strategic brand identities that cut through the noise
End Poverty in California
End Poverty in California (EPIC) is a policy initiative led by Michael Tubbs, working to disrupt the conversation around poverty and economic inequality in California. EPIC isn't another political think tank buried in dense policy papers. It's a movement designed to inspire real people to engage with the issues shaping their communities and believe that change is possible.
The Problem
EPIC was launched with a bold mission: end poverty in California. But they had a challenge that plagues most policy initiatives: how do you make complex, weighty issues feel accessible and inspiring?
They didn't want to be another data-heavy organization that only speaks to insiders. They needed a brand and platform that could cut through political noise, resonate with everyday Californians, and turn awareness into action.
Without a clear visual identity or a website that made their policies digestible, they risked being just another voice in an already crowded space.
Our Solution
We started with the brand. We created a visual identity that felt fresh, hopeful, and distinctly Californian. Bright colors, bold illustrations, and subtle nods to the state's history brought the conversation to life and set the tone for real reform.
Then we built a website that took complicated policies and made them bite-sized and understandable. We used visuals and storytelling to show how these issues impact real Californians, not just statistics. And we created simple, clear pathways for people to get involved—because inspiration without action doesn't move the needle.
Results that speak for themselves
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"It’s been a pleasure working with such a talented and dedicated team. Throughout our time together, they demonstrated genuine care for our goals and went the extra mile to ensure we were satisfied with the work. Their creativity, responsiveness, and client-focused approach truly stood out. Wishing them all the best in their future projects!"
Shaleeka Powell
Director of Communications
Let us tell your nonprofit's story
We believe in the hard work people are doing to address the world's most pressing problems. Every day, our agency fights to turn visions of social change into concrete realities.
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End Poverty in California
We simplified and accelerated an initiative to End Poverty in California
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