We are helping inspire people through the art of dancing
With a new subculture of dance enthusiasts on the rise, we were tasked by hollywood director Jon Chu to give them somewhere to watch and discuss the anticipated LXD web series.
The plan was anything but simple. Build a Hulu integration for the US audience, work with global partners to time release different episodes based on geo-locational data, and keep the style and brand of LXD alive and exciting.
The result was a rather impressive global site, with rollouts making Hulu's homepage week after week.